Lily and the lady

Chloe Lonsdale, the British designer behind MiH Jeans, has got the jeans gene running through her vains. Her father, mother and godfather were once in the jeans industry and this last one was the inspirer of the brand Made in Heaven.

When Chloe found heaps of old stock in her attic as a teenager, she decided to revive her godfather's brand. She went to Central Saint Martin's in London and did as she promised. MiH jeans was reborn.

Today, MiH is a brand that is sold around the world and dresses some renowned derrières. Believe us: there is a reason why they are renowned.